Campaign information CIRCULAR MONDAY 2025

Circular Monday is just two weeks away and this year, the movement grows into an entire Circular Week, kicking off on November 17 with a global COP30 broadcast. We’re so excited to see how you’ll join us in spreading the word! Post, share, and tag your content with #CircularMonday to help amplify circular stories worldwide.

Below you’ll find everything you need to know: updates, materials, and a last-minute call from the organizers. 

You’re invited! From November 17–24, we’ll celebrate a full Circular Week 2025 starting with a global COP30 broadcast together with ClimateHero & We Don’t Have Time, and ending with the Official Main Event on Circular Monday, November 24.

November 24 (3:00-4.00 PM CET)Celebrate with us and discover this year’s highlights and preliminary results.

Tips for extra visibility on the websiteYou can now publish your Circular Monday offer or event directly on our website!  Add a Circular Monday discount / offer – it will appear:Under your company profileIn the search filter “Businesses with active offers”At the bottom of your country pageAnd via a direct button on the homepage Hosting a swap event, webinar, or activity where people can join?You can publish that too and it will be visible on the country pagge.

Boost your visibility further Since 2017, Circular Monday has grown from a grassroots idea into the world’s largest movement for circular consumption now active in 40+ countries and reaching 40M+ people. To keep this global movement growing, we’re introducing a freemium model where your company can both support the cause and gain extra visibilityFor everyone: Share your story! Record a short 30–90 second video about what inspired you to join Circular Monday, describe it in one word, or show a circular action you’re proud of.Post it on your social channels and tag @CircularMonday as a collaborator – we’ll highlight selected videos across our channels during Circular Week!  Upgrade for €500: Get featured as one of a few highlighted companies on our homepage! Visibility in a horizontal panel on the Circular Monday front pageA repost or mention on Circular Monday’s SoMeA feature in ClimateHero’s newsletter (150K active climate-interested subscribers)Every contribution helps us keep this campaign alive and circularity in the spotlight. 

What you need to do on Monday, November 24Publish a post (not just a story) on your SoMe channels using the hashtag #CircularMonday.For best visibility in the algorithms, also write “Circular Monday” in the text.Mention your work around circularity, your offer, your impact or why you’re part of the movement.Tag us for a chance to be reshared!  Post anytime between November 17-24 to build excitement and reach even more people!